Product Lifecycle Management (PLM) #
End-to-end management of a digital product’s lifecycle, from discovery and development through launch, adoption, and growth.
Subdomains #
These subdomains represent common areas of product work. Their scope and emphasis may vary based on product type (e.g. SaaS), customer type (B2B, B2C), and customer segment.
1. Discovery & Strategy #
- User research & insights
- Problem definition
- Product vision & principles
- Market & competitive analysis
- Opportunity sizing
2. Product Development #
- Product management
- Product design (UX/UI)
- Engineering collaboration
- Requirements & prioritization
- Roadmapping & delivery planning
3. Go-To-Market & Launch #
- Go-to-market (GTM) strategy
- Positioning & messaging
- Launch planning & coordination
- Version releases & rollouts
- Internal enablement (sales, support)
4. User Education & Enablement #
- User onboarding
- Feature announcements
- In-product education (tooltips, walkthroughs)
- Documentation & tutorials
- Change management
5. Adoption & Growth #
- Activation & adoption metrics
- Feature usage & engagement
- Experimentation & A/B testing
- Lifecycle communication
- Retention & expansion
6. Iteration & Optimization #
- Feedback loops (qualitative & quantitative)
- Metrics, KPIs & insights
- Continuous improvement
- Technical debt & refinement
- Deprecation & sunset planning